Automotive Business School of Canada
Prepare for an industry in transformation
The automotive industry is evolving through new technologies, changing customer expectations and innovative business models. The Automotive Business School of Canada prepares you with the business knowledge, leadership skills and industry expertise to succeed in one of Canada’s most dynamic industries. With more than 40 years of specialized automotive business education, ABSC connects classroom learning with the realities of today’s industry.
Learn by creating real experiences
For more than 40 years, the Automotive Business School of Canada has focused on automotive business education, combining industry knowledge with business fundamentals, applied technology and connections to automotive professionals. You’ll develop the strategic thinking and practical skills to understand a changing automotive industry.
Automotive industry expertise
Learn from faculty with experience across automotive retail, marketing, operation and leadership who bring current industry knowledge, professional perspectives and real-world business practices into the classroom.
Industry-standard technology
Learn in the PBS Systems Innovation Lab using dealership management software widely used across Canada while building practical experience with the digital tools shaping today’s automotive industry.
Business for a changing industry
Explore how business strategy, leadership, customer experience and innovation are shaping automotive retail and mobility while developing the knowledge to understand and respond to industry change.
Explore automotive business programs
Explore programs that prepare you to lead across the automotive sector—from marketing and customer experience to operations, leadership and strategic decision-making. Develop the business knowledge and industry expertise needed to succeed in one of Canada’s most dynamic industries.
AUTOMOTIVE BUSINESS
Build practical knowledge of automotive retail, sales, marketing, customer experience and dealership operations while developing the business skills to contribute across the automotive industry.
BUSINESS ADMINISTRATION (AUTOMOTIVE MANAGEMENT)
Develop advanced business, leadership and strategic management skills while exploring the opportunities and challenges shaping automotive organizations and the broader industry.
Honours Bachelor of Business Administration (Automotive Management)
Learning experience
Experiential learning is at the centre of automotive business education. Throughout your studies, you’ll work with industry partners, apply business concepts to real challenges and build the professional network that supports long-term success.
Georgian College Auto Show
Help plan and deliver the Georgian College Auto Show, Canada’s largest outdoor student-run new car auto show, while gaining experience in marketing, sponsorship and event operations.
Industry case studies
Analyze dealership operations, marketing strategies, customer experience and business performance through automotive-focused case studies and applied projects.
Professional networking
Connect with manufacturers, dealerships, alumni and industry leaders through guest speakers, conferences, networking events and opportunities to build professional relationships.
Where could automotive business take you?
Customer experience
Help create exceptional experiences across vehicle sales, service and ownership while building lasting relationship throughout the customer journey.
Create strong customer experiences through:
- Vehicle sales and retail environments
- Customer service and relationship management
- Automotive service and ownership experiences
Business operations
Contribute to dealership, manufacturer and automotive business operations through strategic thinking and effective leadership.
Support automotive organizations through:
- Dealership and manufacturer operations
- Sales, marketing and financial management
- Business planning and strategy
Industry leadership
Support innovation, business growth and lasting relationships that help organizations adapt and succeed in a changing automotive industry.
Help shape the automotive industry through:
- Business innovation and growth
- Organizational leadership and management
- Industry partnerships and strategic relationships
Join a community driven by a passion for the automotive industry
The student experience at the Automotive Business School of Canada is built around a shared passion for the people, innovation and business behind the automotive industry. You’ll build lasting relationships with classmates, faculty, alumni and industry leaders throughout your studies.
The student-led Georgian College Auto Show brings the community together each year, giving students the opportunity to collaborate with manufacturers, sponsors, alumni and automotive professionals from across the industry.
Looking to become a business professional capable of taking on a leadership role in the diverse, exciting, and ever-changing automotive industry?
Connected through the Faculty of Business and Management
Learn alongside students in business management, hospitality and recreation while gaining specialized expertise in the automotive industry.
Schools within this faculty
Related Areas of Interest
Hospitality and culinary careers connect with many industries centred on people, experiences and community. If you’re interested in creating memorable experiences in different ways, these related Areas of Interest may also interest you.
Business Leadership
Explore automotive leadership, strategy and entrepreneurship.
Digital Marketing
Connect automotive brands with cutomers.
PM and Operations
Explore automotive operations and project management.
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